I thrive on transforming complex, dry information into simple, beautiful stories that emotionally connect with people. My passion lies in merging a brand's essence with innovative forms of interaction. My love for art, technology, and all things digital has shaped me into a cross-disciplinary designer, with a diverse skillset centered around experience design.
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My career has touched on digital printing, photography, advertising, sustainability, data design, and physical product design. Today, as a Creative Lead at forpeople Amsterdam, I’m helping shape the future of human experiences with an extraordinary team. I've had the privilege of leading projects for brands like Coca-Cola, Dell, and Alienware.